Author Archives: jbennet12

Customer Relationship Management

Many of us are familiar with the idea of a customer-centric approach to business. In fact, we can experience the benefits of this business philosophy in daily activities ranging from the experience at the grocery store to the customer service call that turns out, unexpectedly, to be pleasant. There is good news for those who are interested in managing business organizations such that customer needs are truly met. Jobs in the field of customer relationship management are in demand.

What is Customer Relationship Management?

Customer Relationship Management, or CRM, refers to a business policy designed to reduce costs and increase profit by securing the loyalty of customers. Some people associate CRM with software programs that record information about customers and allow businesses to offer discounts according to that information. An example of this is for a business to provide a free item or discount on a customer’s birthday. However, the customer-centric approach is as old as business itself. Long before IT swept the modern world, wise business owners used various methods to research their customers’ habits; they also encouraged front-line salespeople to create trustworthy, personable relationships with the clientele. In today’s competitive business world, customer relationship management involves complex processes that must be accepted company-wide in order to succeed.

Why CRM Matters Now and in the Future

CRM involves both macro and micro-management in order to be effective. Though CRM entails befriending the clientele, there are serious choices involved in exactly which methods will cause the majority of customers to truly respond and maintain their loyalty. Although some small businesses spend only a few hundred per month in basic CRM strategy, large companies may spend millions in order to select and initiate a CRM plan. One of the key challenges can lie in implementation. In spite of large sums being spent in the process, if those who directly interact with customers are not clearly aware of how to project the company’s philosophy, the plan can fall flat. Also, due to the success of CRM in recent years, there is increased competition among businesses which further complicates developing a wise plan. In future, customer relationship management will increasingly consider the consumer’s neighborhood of business in order to discover a fruitful niche.

Where Can I Find Jobs in CRM?

Businesses in all fields that have direct customer relationships have the need for CRM. This means that the prospective job availability is spread across the country and involves many different types of businesses including banks, retailers and technological companies. Some businesses will emphasize the software side of CRM while others will focus on customer service, and many will require both aspects. In 2012, CRM jobs are expected to be in demand, and growth in this field is likely to continue.

How Can I Prepare for CRM Opportunities?

In choosing a regionally accredited school, you will want to consider an associate’s degree, a bachelor’s degree and/or a master’s degree. The associate’s degree involves a two-year program which works well for those who are not sure if they want to fully invest in the field before giving it a try. However, this degree does limit graduates to junior or entry-level positions. A bachelor’s degree requires four years and allows for a standard starting salary in the field as well as some opportunity for advancement. To secure high level employment in this field, a master’s degree is beneficial. This equates to two additional years following completion of the bachelor’s, six years of educational training in total. A master’s degree can help you to begin your employment at a higher salary and facilitates your ability to apply for increasingly higher levels jobs within the company.

Customer Relationship Management and You

CRM is likely to bring interesting challenges in upcoming years as companies compete using new technological platforms. If the customer-centric approach to business appeals to you, now may be a great time to leap into this established, yet growing field. Those with expertise in customer relations will always be needed in business. Those who understand both people and technology will have many intriguing opportunities in the future.


Florida Tech Online MBA in Finance

Florida Tech MBA ProgramFlorida Tech University Online (Florida Institute of Technology)
and Bisk Education announced a new Master of Business Administration (MBA) program with a concentration in Finance, which brings yet another world-class degree to an international audience 100% online.  As the globalized and complex finance industry gets larger, the U.S. Bureau of Labor Statistics predicts extremely strong growth in Finance, with employment of financial analysts and advisors increasing 20% to 30% through 2018.  Florida Tech’s online MBA in Finance program allows professionals to develop the necessary business skills and in-depth financial knowledge required to succeed in this thriving field, with the convenience of online learning and no GMAT or GRE requirement.

Ranked a Tier 1 Best National University by U.S. News & World Report, Florida Tech and its renowned Nathan M. Bisk College of Business have earned a reputation for excellence, with expert faculty and hands-on learning. The MBA with a specialization in Finance provides the solid foundation today’s professionals need to seize new opportunities in an ever-changing business environment. Through Florida Tech’s innovative Essentials of Business Development sequence, students learn the core business fundamentals and gain valuable experience building a business plan from the ground up. Specialization courses help them develop in-demand skills in portfolio management, stock analysis and valuation, capital budgeting and international finance.

This new program is backed by Bisk Education’s University Alliance division, which enables 100% online course delivery through a multimedia, video-based e-learning system and provides marketing and enrollment support. “Florida Tech and University Alliance continue to break new ground in presenting impactful online MBA programs that empower today’s professionals to achieve real-world success,” said Adrian Marrullier, Executive Vice President of University Alliance.  “We are proud to facilitate Florida Tech’s efforts to bring the highest-quality degree programs to students worldwide.”

Marrullier also noted that Florida Tech MBA graduates enjoy excellent earning potential. In fact, a recent survey by PayScale* found that Florida Tech bachelor’s degree holders rank as the highestearning graduates among all private research universities in the state – which attests to the high quality of education enjoyed by all Florida Tech students.

Florida Tech’s online MBA students enjoy the same advantages as their main-campus peers, but without any geographic or schedule constraints. The only difference is in the method of course delivery – the Internet-based programs feature 24/7 access to streaming video lectures with downloadable MP3 and MP4 files, plus high-tech communication tools such as live chat rooms, online discussion boards and a dedicated email system.

Beyond the new MBA in Finance, Florida Tech’s graduate degree programs include nine additional MBA offerings from the Nathan M. Bisk College of Business, as well as a Master of Science in Information Technology. Florida Tech also offers a number of undergraduate programs online, including seven associate’s degrees and 14 bachelor’s degrees.  Registration is now open for Florida Tech’s online MBA in Finance program. Admission is on a rolling basis. For more information about Florida Tech University Online, visit

* 2010-11 College Salary Report: Top Private Research Universities by Salary Potential, PayScale. (accessed October 28, 2010).

About Florida Tech
Florida Tech is a regionally accredited university that is world renowned for its distinguished faculty, comprehensive curriculum and unyielding innovation. Florida Tech is ranked a Tier 1 Best National University by U.S. News & World Report. It is also rated by the Fiske Guide to Colleges and named in Barron’s Best Buys in College Education. Founded in 1958, Florida Tech has more than 50,000 alumni. Its main campus is located on 130 subtropical acres in Melbourne, Florida, on the state’s famous Space Coast.  Florida Tech, with the assistance of University Alliance, has one of the largest nationally ranked online programs in the nation with more than 38 of the most sought-after associate’s, bachelor’s and master’s degree programs.
Florida Institute of Technology is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award associate, baccalaureate, master’s, education specialist and doctoral degree.